Free Exhibitor Marketing Tools

Maximize your investment in AIMExpo with these FREE marketing activation tools

As an AIMExpo exhibiting partner, you can start putting the industry’s fastest growing event to work for you today! Check out our Free Exhibitor Marketing Tools full of free resources designed to help you promote your participation, build brand awareness and drive increased traffic to your booth.  After all, AIMExpo is about building relationships with other industry professionals, dealers and distributors, media and consumers, so start using these tools created especially for you, now!

Dealer outreach is always the top priority for AIMExpo, and you can play a key role in working together with our team to increase dealer attendance by communicating the fact that you will be exhibiting. In addition to the resources below, we can develop customized email blasts, postcards or flyers to distribute to your dealer base.


SEE US AT AIMExpo Customized Graphics
  & Banners

Toolkit Graphics

Place these graphics on your website, email blasts, your email signature and print materials to let your dealers and customers know that you’re a participating exhibitor at AIMExpo.

Download the suite of rotating banner ads and graphics and choose which style works best for your brand.

Announce Your Show Specials

Toolkit Show Specials

Tell AIMExpo about your 2016 show specials and we’ll include your company in our promo materials!

  1. Add your show special to your Exhibitor Listing. Login here to reach your exhibitor portal.
  2. We'll promote your company's specials on our website, in eblasts to attending dealers and in the official show guide.
Fast Access Registration Codes for Dealers

Toolkit Registration Codes

Give your qualified dealer customers a quicker, easier way to register for a trade credential to AIMExpo.

  1. Click here to contact us to get your company’s unique fast access code for dealer registration.
  2. Be sure to tell your dealers about your fast access registration code in your dealer communications (newsletter, etc…).
Complimentary Tickets and Discount
  Codes for Consumers

TicketPackYour company may have some good, long-time customers that you know by name. Reward them with FREE tickets to AIMExpo! Additionally, use your social media reach to promote your presence at the show by offering discounts on AIMExpo tickets with a personalized custom promo code from your company.

  1. Click here to contact us to request complimentary tickets and get a unique promo code for discounts off of tickets.
  2. Promote to consumers through social media and newsletters your promo code for AIMExpo tickets.

 

Social Media Strategies

social media strategiesSocial media has become one of the most powerful promotional tools a marketer can use. Be sure to leverage your social media reach to promote your presence at the show and drive traffic to your booth. Use your social media outreach to tell your followers:

• You’ll be at AIMExpo from October 13-16, 2016
• Your customers can find you at [BOOTH NUMBER]
• Show specials for both dealers and consumers
• Get a consumer ticket discount code from us and offer it to your followers*
• Participate in the AIMExpo ticket giveaway
*Request your custom discount code HERE

Helpful Tips

• Make sure you’re following AIMExpo on Facebook, Twitter, Instagram and LinkedIn. We also have a LinkedIn group where you can post information and news yourself.
• Please use the tag #AIMExpo when talking about the show.
• AIMExpo is also using the hashtag #FueledByPassion for this year’s event.

Sample Postings
To help spark some ideas, here are a few sample posts on the various social media channels. Make sure to check out the provided social images that you can tailor for your audiences.

Facebook
• We’re headed to this year’s @AIMExpo where we’ll be introducing [insert product or product tease] October 13-16. Are you coming? #AIMExpo #FueledByPassion
• Join us in Orlando at booth [NUMBER] for the 2016 @AIMExpo. #AIMExpo

If you have athletes or any other special guests, promote them ahead of time to create buzz about when they will be on-site.

Twitter
• TICKETS: Get your discount here for @AIMExpo this October 15-16. Use discount code [CODE*] at aimexpousa.com. #AIMExpo*
• It’s almost time for @AIMExpo in Orlando. We’ll be at booth [NUMBER] so stop by and see our latest releases! #AIMExpo
*Request your custom discount code HERE

Instagram
• We’re getting closer to the release of our newest products* at @AIMExpo. Be sure to stop by and get a close up look at booth [NUMBER]. #AIMExpo #FueledByPassion
*Include teaser pic of your new product.

For any questions about social media at AIMExpo, please contact:

Ashley Schiermeyer
Next Level Sports Management
Ashley@nextlevelsportsinc.com
Mobile: 714-222-5223

PR & MEDIA STRATEGIES

Use the provided press release template to announce your participation in AIMExpo 2016 and what exciting products you will be launching at the show.

  1. Download the PR template.
  2. Open the Press Release Word document and fill in the yellow, highlighted areas with your company, brand and product specific information.
  3. Send to your media contact list. Be sure to include info.aimexpo@mic.org as a recipient of your release so we can promote it as well.
  4. Add your press releases to your Exhibitor Listing. Login here to reach your exhibitor portal.
Sample Newsletter

Newsletter-Sample-Image

Use our professionally written newsletter copy to distribute your message to your dealers and your customers.

  1. Download the sample copy kit here
  2. Fill in your company name and any details you’d like to include
  3. Include one of AIMExpo's web or social media graphics in your pieces
  4. Distribute as a newsletter to your database.

 

 
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