MIC & AIMExpo

The Motorcycle Industry Council (MIC) is the trade association for the U.S. motorcycle, ATV and ROV industry. The nearly 700 members of the MIC include motorcycle, ATV and ROV manufacturers and distributors; aftermarket product manufacturers, distributors and importers; professional services and allied trades; publications; industry start-up companies and motorcycle/ATV/ROV dealerships.

On September 9, 2015, the MIC and AIMExpo jointly announced MIC’s acquisition of the Motorcycle Group business segment from Marketplace Events LLC, which included the AIMExpo show. AIMExpo’s show personnel, sales staff and management, including AIMExpo Show Director Cinnamon Kernes, and AIMExpo show creators Mike Webster and Larry Little, formed a new department within MIC titled “MIC Events.”

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MIC Events’ activities currently include the annual MIC Communication Symposium, featuring a day of training, state-of-the-economy review and industry networking; as well as the annual MIC DC Capitol Hill Fly-In, an opportunity for MIC members to visit with their representatives in Washington D.C.

MIC industry members receive incentives to exhibit at and attend AIMExpo, and exhibitors not yet MIC industry members are eligible for introductory MIC membership pricing. Membership is open to bona fide members of the motorcycle and greater powersports industry, and Dealer memberships are open to bona fide retailers of motorcycle and powersports products.

Join today, and become a vital part of the MIC’s and AIMExpo’s mission to preserve, protect and promote motorcycling.

 
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